Social media has brought together friends and allowed them to communicate all around the world, but only recently have companies and their employers realized the potential of using such a platform for networking. Before Facebook, Twitter and LinkedIn dominated the social media market, there were few ways that you could discover talent without organizing expensive events or conducting dozens of needless interviews. Now, however, employers will not only be able to find potential candidates more easily, but they will also likely find more qualified ones.

LinkedIn. LinkedIn is the top social network devoted to furthering the professional ambitions of its users. It is a place to exchange ideas, as well as being a hub to communicate with companies that may suit its users’ skill-set. The website offers many ways to network with others. One option that it offers is known as ‘company search’, and this is for users who have a specific company or organization that they are interested in joining. By following that company, you will discover some who work for them and others who are equally interested in applying, too. Consulting the company’s page and the positions they are offering is a good way to evaluate your own skills with respect to what they need. LinkedIn also offers you the option of email. On the site itself, you can contact anybody you are linked with if you are in need of a new position or advice on a current one. Doing so can easily halve the job search. Finally, you can also put blog posts on your profile page. Anybody who can see your page can now see what you have written, which can help if you need to prove your expertise in a certain field while also proving how articulate and resourceful you are.